Argues that mental images have functional properties similar to those of audiovisual media in that they can be intentionally and systematically used as the informational base for cognitive operations and as an aid to new learning. Experimental evidence is cited to support the claims. Nineteen references are cited. (Author/CHC)

Discussion of instructional materials design highlights perceptional modality preferences. Research on perception is reviewed; preferences for audio versus video, verbal versus pictorial, and listening versus reading are described; learning styles are considered; and theoretical and practical implications for audiovisual designers are suggested.…

This paper deals with the primary processes of cognition in fifth- and sixth-grade children; i.e., how children this age interpret what they see and hear, how they remember it, and how they reason and solve problems. Designed to provide background information for the staff of the Skills Essential to Learning Television Project (a multi-level…