A 1978 theory of politeness based on the concept of "face" (public self-image) and proposed at the time as comprehensive and universal, is examined in the context of more recent research. The theory holds that everyone has both negative and positive face, both of which are threatened by another at times, and that individuals will choose…

A review of the American Hispanic market looks at the size and characteristics of the Hispanic population and its economic patterns. It begins by examining separate markets and cultural groups and the issue of whether the market is assimilating or internally homogeneous. General and ethnic-related demographics are then examined, including data on…

This book discusses the demographic, cultural, linguistic, socioeconomic, and educational characteristics of Hispanic children and youth. Chapters cover: (1) historical and demographic overview (history of Hispanic presence in the United States, geographic distribution, population size and growth, migration, social and cultural patterns, parent…

A review of more than 500 empirical studies conducted since 1970 on the achievement of Mexican Americans identified prior claims supported and/or refuted by data, isolated promising hypotheses for further investigation or educational implementation, and made recommendations for improvement of schooling, school-home relations, and teacher…