Notes that modern advertising and marketing practices are becoming an integral part of Chinese economic planning and are being used to stimulate higher quality and productivity. (FL)

Cooperative education and career development practitioners must use marketing to demonstrate to multiethnic students that cooperative education is a viable option for them. A department must be willing to invest time necessary to establish links with multiethnic faculty, staff, and student leaders if it is to create an environment attractive to…

With fewer recent high school graduates available to attend college, colleges need to increase their efforts to attract adults. If colleges want to attract more adult students, they must develop a comprehensive marketing plan. The marketing process entails a thorough marketing study that includes a detailed institutional analysis, an analysis of…

Intended to provide a general understanding of the opportunities and problems associated with low power television (LPTV), this report deals with the legal, technical, financial, and marketplace issues that should be methodically assessed in order to establish an LPTV service. The three chapters in Part 1 address basic issues and provide a brief…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

This two-volume report of a planning study conducted for the Corporation for Public Broadcasting presents an assessment of the opportunities and risks associated with public broadcasting's involvement in teletext and videotext. Volume 1 contains a strategic assessment that offers analysis, recommendations, and conclusions regarding the market for…

This manual is designed to respond to the growing interest among colleges in technical assistance for dealing with alcohol-related problems. Part One provides an overview of the dimensions of alcohol related problems and delves into the causes and prevention of alcohol problems. It outlines the Public Health Model approach to dealing with alcohol…

Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

This booklet, which is intended for individuals engaged in educational planning and administration, senior government officials, and policymakers in developing and developed countries alike, provides guidance regarding planning, implementing, and administering learner-centered adult literacy programs. Chapter 1 examines the following topics…