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Download full textStavitsky, Alan G. – 1993
Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…
Descriptors: Audience Analysis, Audience Response, Educational Radio, Higher Education
Seels, Barbara; And Others – 1996
This paper summarizes an integrated research study which was conducted of the literature on learning from mass media and instructional television. The body of literature reviewed encompasses 17,500 citations from the Educational Resources Information Clearinghouse (ERIC) and 1,882 citations from Psychological Abstracts. Major research areas…
Descriptors: Academic Achievement, Beliefs, Cognitive Processes, Comparative Analysis
von Feilitzen, Cecilia; Bucht, Catharina – 2001
Focusing on media literacy, this yearbook compiles information on recent and current trends in media effects, including research on children and media, declarations related to the area, and a selection of relevant organizations and Web sites. The report first delineates children's rights as stipulated in the U.N. Convention on the Rights of the…
Descriptors: Adolescents, Advertising, Childhood Attitudes, Children
