Social entrepreneurship is a planned behaviour and rapidly gaining its importance in society. This complex process can be understood by studying intention which is the single best predictor of subsequent behaviour. It helps in understanding the reasons behind the actions undertaken and the manner in which potential entrepreneurs decide and act to…

The purpose of the systematic review was to identify the effectiveness of the Theory of Planned Behavior (TPB), and its most recent iteration, the Integrated Behavioral Model (IBM), for predicting and understanding alcohol related behaviors, with an aim towards informing future public health and health promotion interventions. Eleven articles were…

The theory of planned behaviour (TPB) captures important individual beliefs (attitudes, subjective norms and perceived behaviour control), which influence people's intentions towards performing a given behaviour. Due to the successful application of TPB to a number of areas of human activity, it has been adopted as a framework in a number of…

Alcohol studies, like most psychological studies, have traditionally focused on males. Several psychosocial theories have been used to explain male alcoholism, including dependency, the power drive, and sex role theory. This latter stance may provide a theoretical framework for the etiology of drinking which will apply to both sexes; however,…

Study explores high school completion among African Americans. Students completed a theory of planned behavior questionnaire early in their 2nd year. Intentions to complete the year were accurately predicted from attitudes, subjective norms, and perceived behavioral control. Intentions and, to a lesser extent, perceived behavioral control,…

This paper synthesizes much of the literature concerning physician/patient communication as it relates to patient compliance. Using the theoretical perspective that deals with belief, attitude, intention, and behavior (a perspective generated by Martin Fishbein and Icek Ajzen), a new theoretical orientation for predicting patient compliance is…

The literature review discussed here located 56 studies examining 87 behaviors that predicted future health-related behaviors using the theory of planned behavior. About 41% of variance in intentions and 34% of variance in future behavior were explained by the theory. Perceived behavioral control explained 11.5% of variance in behavior above…