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| Communication Research | 1 |
| Componential Analysis | 1 |
| Cultural Awareness | 1 |
| Cultural Traits | 1 |
| Ethnography | 1 |
| Predictor Variables | 1 |
| Research Methodology | 1 |
| Rhetoric | 1 |
| Theories | 1 |
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| Jones, Tricia S. | 1 |
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| Information Analyses | 1 |
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Jones, Tricia S. – 1980
Kenneth Burke's concepts of rhetoric, dramatism, terministic screens (perceptual filters), and identification are used in this paper to justify and direct intercultural communication research. Three intercultural methodologies--cultural variable analysis, componential analysis, and ethnomethodology--are examined in the paper using these concepts.…
Descriptors: Communication Research, Componential Analysis, Cultural Awareness, Cultural Traits
