Reviews the 1980s literature regarding trends in public relations practice and implications for PR degree programs. Makes specific recommendations for development of effective degree programs. (MS)

With fewer recent high school graduates available to attend college, colleges need to increase their efforts to attract adults. If colleges want to attract more adult students, they must develop a comprehensive marketing plan. The marketing process entails a thorough marketing study that includes a detailed institutional analysis, an analysis of…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

In a review of the literature regarding the current and projected status of public relations degree programs and major trends in public relations practice in the United States, this paper analyzes aspects of the political/economic/social/cultural environment (PESCE) affecting the practice and teaching of public relations. The paper covers PESCE…

This monograph represents a collaborative attempt to contribute to the definition and understanding of career education. The monograph begins with a conceptual view of career education as a collaborative community effort. The concepts themselves have been derived from interactions with over 200 persons selected as (1) philosophical leaders in the…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

Communication and openness seem to have a major impact on relationships. The scope of communication activity undertaken by many university schools of education includes workshops and institutes, periodic meetings, print and other media, demonstrations, and formal and informal training. In all activities, these schools have a responsibility to the…

Cooperative education programs aid students in making the transition from school to work. Other benefits include enhanced employability and earning power. Employers benefit through the ability of cooperative education programs to adapt to labor market needs, through reduced recruitment and training problems, and through the satisfaction gained…

The Educational Services Process Model described in this guide is made up of six interactive and interdependent elements functionally related to the common goal of student success. After part I traces the evolution of student services in the community college, part II presents 10 assumptions for planning, highlighting the need for staff…

This booklet, which is intended for individuals engaged in educational planning and administration, senior government officials, and policymakers in developing and developed countries alike, provides guidance regarding planning, implementing, and administering learner-centered adult literacy programs. Chapter 1 examines the following topics…