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Strategic Assessment of the Teletext and Videotext Markets for the Corporation for Public Broadcasting. Final Report and Appendices.
PDF on ERIC Download full text
Corporation for Public Broadcasting, Washington, DC. – 1983
This two-volume report of a planning study conducted for the Corporation for Public Broadcasting presents an assessment of the opportunities and risks associated with public broadcasting's involvement in teletext and videotext. Volume 1 contains a strategic assessment that offers analysis, recommendations, and conclusions regarding the market for…
Descriptors: Broadcast Industry, Marketing, Media Research, Planning