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Mitchell Friedman – International Journal of Work-Integrated Learning, 2023
Among the challenges faced by work-integrated learning (WIL) educators, recruiting, selecting, and retaining outside organizations as 'clients' or 'community partners' to work with students looms large. The gap between classroom needs and professional practice often leads to a tangle of unrealistic expectations. These challenges grow even more…
Descriptors: Experiential Learning, Public Relations, College Faculty, School Community Programs
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Licata, Jane; Frankwick, Gary L. – Journal of Marketing for Higher Education, 1996
Research on university marketing structures suggests environments without unique market segments result in circular, multi-layered structures; marketing autonomy is directly related to resource control; communication and cooperation among organizational layers is inversely related to resource control; number of autonomous organizational layers is…
Descriptors: Administrative Organization, Administrator Role, College Administration, Efficiency
Huguley, Sally M. – 1980
A study involving interviews with administrators at seven randomly selected Southern California community colleges was conducted to identify the marketing strategies undertaken by these institutions to increase student recruitment. During the interviews, respondents were asked to: (1) outline the functions of their public relations office; (2)…
Descriptors: Administrative Problems, Administrator Attitudes, Community Colleges, Declining Enrollment
Moss, Jeffrey W., Comp. – 1986
This document is the 11th annual summary of research and development projects in agricultural education. Included in the collection of 170 abstracts are 90 abstracts of master's papers or theses, 42 abstracts of doctoral dissertations, and 38 abstracts of funded or nonfunded staff studies. Research and development projects conducted at 30…
Descriptors: Agribusiness, Agricultural Education, Community Colleges, Computer Assisted Instruction