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Neufeld, Beth E. – School Guidance Worker, 1980
Suggests communication techniques to improve counselors' public relations with specific groups. An examination of goals and programs is needed to justify the continuation and expansion of school counseling programs. (JAC)
Descriptors: Accountability, Communications, Counseling Effectiveness, Counselor Client Relationship
Pearson, Ronald A. – 1986
The analysis presented in this paper is based on the premise that study of public relations from the perspective of a rhetorical theory yields useful insights about public relations. The first part of the paper develops a rationale for the study of the rhetoric of organizations, especially the rhetoric of corporations, and concludes by juxtaposing…
Descriptors: Communication Research, Communication Skills, Evaluation Methods, Information Theory
Download full textFischer, Rick – 1995
Public relations sequence heads have the luxury of a strong and supportive foundation on which to build a program of instruction. The field has a rich collection of thinking and recommendations relating to public relations education. The Association for Education in Journalism (AEJ) and the Public Relations Society of America (PRSA) conducted a…
Descriptors: Computers, Counseling, Degree Requirements, Higher Education
Peer reviewedMaxson, Marilyn M.; Kraus, Larry L. – Educational Forum, 1979
Posits that educational controversies are, in the long run, necessary to the enlightenment of American culture. Traces some representative events in the history of educational controversy; suggests some ways for educators to achieve equal footing with those who critize them. (CSS)
Descriptors: Censorship, Conflict, Curriculum Development, Educational Change
Richards, Michael D.; Sherratt, Gerald R. – 1981
The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…
Descriptors: Alumni, College Administration, Cooperative Programs, Educational Finance
Miklich, Beverly – 1981
The issues, organizational changes, and institutional reactions that colleges and universities perceive as associated with implementation of new marketing practices were identified in a review of the literature and interviews with officials from 25 institutions primarily in or near Los Angeles, California. Several trends were revealed: successful…
Descriptors: Accountability, Administrative Change, Change Strategies, College Administration
Malone, Susan E.; Arnove, Robert F. – 1998
This booklet, which is intended for individuals engaged in educational planning and administration, senior government officials, and policymakers in developing and developed countries alike, provides guidance regarding planning, implementing, and administering learner-centered adult literacy programs. Chapter 1 examines the following topics…
Descriptors: Adult Basic Education, Adult Educators, Adult Literacy, Adult Programs
