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Peer reviewedZachert, Martha Jane; Williams, Robert V. – Special Libraries, 1986
Explores problems in the design and evaluation of programs by which special libraries market their services, and identifies potentially useful approaches and quantifiable measures for market structure analysis, design decision-making, and marketing program evaluation. Eleven references and a list of nine use studies with survey instruments are…
Descriptors: Information Needs, Information Services, Library Administration, Library Planning
