This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

A study examined national trends and state policy in Washington State pertaining to the administration and funding of area vocational skills centers. During the study, key persons associated with Washington's skills centers were interviewed and surveyed concerning the following areas: policy and planning, curriculum and instruction, student…