Noting that there is growing interest in systematic, ethnographic studies of mass media and their primary audiences (families), this paper seeks to encourage additional ethnographic study of audience behavior by discussing some theoretical concerns that bear on the qualitative research enterprise. To do this, the paper first introduces a variety…

Alcoholics Anonymous was founded in 1935 and observed its 50th anniversary in 1985. This document discusses the changes that have taken place in knowledge about alcoholism. Specifically, this booklet compares what behavioral scientists knew about alcohol abuse and alcoholism in 1935 and what they knew and could do about them in 1985. Contributions…

The theoretical and practical implications of viewing difficult temperament as a characteristic of the individual rather than as a social perception are discussed, with an emphasis on an interactionist view of developmental process. (Author/MP)

Current writings on death and dying are trichotomized into prescientific, quasi-scientific, and scientific. Research findings should not be treated as equally valid; some methods may be used to supply hypotheses, others to test them, and still others to further validate the previous findings. (Author)

Research on personality and aging has been limited by several factors, including nomethetic assumptions about traits; overreliance on morale scales as measures of adaptation; and the confounding of cohort, time of measurement and age effects. An idiographic approach, which focuses on traits that individuals subjectively feel as important, may help…

Summarizes past and present television and aging research, identifies several methodological concerns or problems of this research, and considers future directions for mass communication and aging investigations. Television portrayals of the elderly, television viewing behaviors, and the role of television are among the research areas discussed.…

A review of 20 United States studies of adolescent sexual behavior was undertaken to integrate data accumulated over the past three decades. Several methodological incongruities made comparisons difficult, so suggestions are made for future research. Available data suggest a gradual evolution, not a revolution, in adolescent sexual behavior.…

Discusses the role of extrinsic reinforcement in intrinsic motivation in cognitive attribution theory. Concludes that cognitive attribution theory lacks parsimony, in that extant reinforcement analysis can account for undermining with equal facility. Suggests undermining is of little significance due to its elusive and transient impact on operant…

Examines Jones's and Nisbett's (1971, 1972) hypothesis that people generally attribute the actions of others to stable trait dispositions but see their own behavior as relatively more influenced by specific environmental circumstances. Discusses methodological problems in studies examining this hypothesis, suggesting ways they might be overcome.…

Psychological literature seemingly provides contradictory answers to the question of whether women and men are equally effective as leaders. There are generally two approaches used to answer this question: assign males and females the role of leader, keeping certain extraneous factors constant, and then compare leader or group effectiveness; or…

Reviews the state of knowledge on adolescent sexual behavior in the following areas: (1) onset of sexual behavior as a function of cohort, gender, and ethnic differences; (2) biological, social, and cognitive processes underlying such behavior; (3) demographic trends in the use of contraceptives; (4) research problems; and (5) successful programs.…