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Reed, Linda – 1978
This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…
Descriptors: Change Agents, Diffusion, Educational Innovation, Information Dissemination
Reed, Linda – 1981
The Research and Development Exchange (RDx) is a network of regional educational laboratories and university-based research and development centers working to support state and local school improvement efforts. Initiated by the National Institute of Education in 1976, the RDx is composed of eight Regional Exchanges and four central support…
Descriptors: Accountability, Educational Assessment, Educational Improvement, Educational Practices