This study investigates, pragmatically, the language of five electoral political propaganda texts delivered by Barak Obama. It attempts to achieve the following aims: (1) identifying the speech acts used in political propaganda, (2) showing how politicians utilize Grice's maxims and the politeness principle in issuing their propaganda, (3)…

Within the endless stream of information available on the news media market, news headline language is characterised by several linguistic, pragmatic, rhetorical and functional features that distinguish it from other varieties of language that are not specialised. In the present study, the rhetorical features of English news headlines, through…

The economic media discourse depends upon a complex web of metaphors, among which WAR metaphor is worthy of special attention. The data used in this study is comprised of 2566 articles (about 1.2 million words) under the "Economy" column of China Daily published in 2014. Critical Metaphor Analysis (CMA) is used as the analytical…

Neuro-realism is a widely cited concept describing a textual phenomenon in popular science news wherein brain research uncritically validates or invalidates the "realness" of particular beliefs or practices. Currently, no research on neuro-realism examines the variable rhetorical roles of such statements, that is, how they support…

This article analyzes the power of ambiguous metaphors to present scientific novelty. Its focus is a series of papers by the prominent population biologist W. D. Hamilton in which he redefined the meaning of biological altruism. In particular, the article draws on Kenneth Burke's dramatistic pentad to examine why suggestions of motive are so…

Argues that since technical and prose writing are both rhetorical discourse, technical writers should use the same devices as prose writers (such as metaphor and humor) and should be as aware of the political, ethical, and moral context of their writing as writers of prose. (ARH)

Notes with contemporary literary theorists that language is figurative rather than referential. Advocates using the four "master tropes"--metaphor, metonymy, synecdoche, and irony--as a conceptual framework for the composing process. Suggests that these tropes each represent different strategies for presenting experience, categories for…

This project draws on Lakoff and Johnson's (1980) work with metaphor analysis to uncover the rhetorical strategies applied by supporters of the English for the Children organization during the 2000 Arizona Proposition 203 campaign. The data were collected from three sources: (a) "The Arizona Republic"; (b) the "East Valley…

Demonstrates that business writers rely far more heavily than expected on classical figures of speech. Uses Aristotle's "Rhetoric" to show that figures of speech offer a powerful tool for the persuasive function of modern business communication. (PD)

Based on constructivist theory (emphasizing meaning generation rather than communication), the study described in this report clarifies and elaborates on the definition of the term "expressive writing." First, the paper offers a rationale for the study and a discussion of the research methodology, which combined analysis of texts and…