Publication Date
In 2025 | 0 |
Since 2024 | 1 |
Since 2021 (last 5 years) | 1 |
Since 2016 (last 10 years) | 1 |
Since 2006 (last 20 years) | 2 |
Descriptor
Source
Annual Review of Applied… | 1 |
English Language Teaching | 1 |
Online Submission | 1 |
Studies in Second Language… | 1 |
Publication Type
Information Analyses | 4 |
Journal Articles | 4 |
Reports - Evaluative | 1 |
Education Level
Audience
Location
North Carolina | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Amy S. Thompson; Emil Asanov – Studies in Second Language Learning and Teaching, 2024
Given the lack of research into native-speakerism among teachers of languages other than English (LOTEs), this qualitative study aims to bridge the gap by investigating the discriminatory and inclusive language employed in online recruitment for post-secondary institution instructors of LOTEs. The study also looks at how post-secondary…
Descriptors: Second Languages, Second Language Learning, Social Bias, Equal Opportunities (Jobs)
Xu, Jian – English Language Teaching, 2009
Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality system and metaphor of modality in systemic-functional linguistics with a corpus we have collected. It is pointed out that metaphor of modality, a usual…
Descriptors: Teaching Methods, Advertising, Figurative Language, Second Language Learning

Piller, Ingrid – Annual Review of Applied Linguistics, 2003
Reviews work on language contact phenomena in advertising. More emphasis is being placed on multilingual discourses in advertising and the ways in which these index identities, both of the products and services with which multiple cods are associated and of the consumers who peruse them. Also examines the various functions of different contact…
Descriptors: Advertising, English (Second Language), Language Role, Multilingualism
Erkaya, Odilea Rocha – Online Submission, 2005
This article discusses the importance of using authentic materials to teach foreign students to communicate in English in a natural way, teach them about the target culture, and help them to engage in critical thinking. Since authentic materials have been defined in various ways, this researcher has chosen for this article two definitions which…
Descriptors: Critical Thinking, Advertising, Cultural Awareness, Second Language Instruction