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Direct linkIlker Cingillioglu; Uri Gal; Artem Prokhorov – Journal of Marketing for Higher Education, 2024
The extant literature on the use of social media marketing for recruiting higher education students has an unstructured nature. To address this gap, this paper introduces a novel method called 'algorithmic document sequencing' (ADS) that links the key findings of 43 relevant articles procured from all databases to one another on the use of social…
Descriptors: Literature Reviews, Higher Education, Social Media, Marketing
