The purpose of this analysis was to examine academic intentions, parental support, and peer support as predictors of self-reported academic behaviors among a sample of 329 first- and continuing-generation college freshmen. Regression analyses revealed that different variables predicted academic behaviors for the three groups examined (students…

This present research reveals how beer advertising affects adolescents' knowledge of beer brands, drinking attitudes, and drinking behaviors. In addition to traditional psychological approaches for measuring media effects on alcohol-related behaviors and attitudes, market research advertising tracking methods were included to permit a clearer and…