The results of research on the amount of information retained by television viewers from weather broadcasts suggest that audiences retain little information on weather conditions even though they are interested in it, and that more information is retained when the report is presented via the spoken word than with extensive use of visuals. An…

Argues that television has unique educational characteristics that separate it from other media and have implications for teaching and learning. Discussion of distributional and social, control, and symbolic (audiovisual) characteristics is based on published surveys and on research carried out at the Open University. Thirteen references are…

Describes a study conducted in the Netherlands that investigated the effectiveness of news stories watched on television and news stories read by students in grades five and six. Results are compared for children who expected a test and those who did not, and earlier media studies with adults are reviewed. (20 references) (LRW)