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Download full textBohle, Robert H.; Garcia, Mario R. – 1986
In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…
Descriptors: Attitude Measures, Color, Color Planning, Design Preferences
Schwier, Richard A.; Misanchuk, Earl R. – 1995
This article discusses psychophysical aspects of color perception and critically examines the advice on color use in screen design found in non-empirical literature. There are four main characteristics of color: hue, brightness, saturation, and contrast. In multimedia screen design, color can be used to link logically-related data; differentiate…
Descriptors: Color Planning, Computer Graphics, Guidelines, Information Processing
