An in-depth understanding of field-level educational school goals and educational leadership action trajectories as embodied and represented in school vision "content" is of scholarly and practical importance. This is even more true in an era of expanding social pluralism and rising school autonomy owing to the leadership and policy tension between unique and unifying goals in the school vision content. In this context, the lack of research into the content of vision statements is puzzling. This study therefore aims to analyze school vision statements in Israeli public education in the context of the unique and unifying educational objectives they represent.