Though models of quality research in education have abounded in the past decade, educational technologists have consistently made the same mistakes in attempting to measure the effects of multimedia approaches to teaching: 1) using a treatment that is not a valid implmentation of theory; 2) inadequate observation; and 3) disguising weak findings…

Research on animated pedagogical agents (agents) is viewed as a very positive attempt to introduce more pedagogical support and motivational elements into multi-media instruction. Yet, existing empirical studies that examine the learning benefits of agents have had very mixed results, largely due to the way that they are designed. This article…

Discussion of research problems in instructional technology emphasizes two main needs: (1) development of a prescriptive research methodology; and (2) more front end analysis that produces a distinction between instructional design research and instructional development research. Two examples of research using the prescriptive technology approach…

A meta-analytic review of all adequately designed field and laboratory research on the use of incentives to motivate performance is reported. Of approximately 600 studies, 45 qualified. The overall average effect of all incentive programs in all work settings and on all work tasks was a 22% gain in performance. Team-directed incentives had a…