An electronic mail system used by and within a college development office provides a communication network reaching all parts of the institution's administration and colleagues nationwide. The applications include sending individual or group messages, teleconferencing, and maintenance of files. (MSE)

No college is too small to benefit from the technology explosion. By computerizing the college catalog, a school can save money, time, and trouble. A word processor at the University of Wisconsin is described that edits, stores, and updates its catalog series. (MLW)

Rutgers' direct mail fund-raising campaign operated by volunteers and using computer and word-processing technology is outlined. Alumni were divided into subgroups and different techniques were used in the mail appeal, including personalized letters and reply cards. Suggestions for others undertaking such a campaign are noted. (MSE)

Management and staff resistance to computer use often comes from anxiety over ignorance of computers and fear of replacement by machines. Such resistance can be overcome with practice, persistence, and an element of humility. (MSE)

Suggestions are provided for college development offices interested in linking an office word processing system with the institution's main computer system. These include researching needs, leasing versus purchasing, obtaining equipment, and making the most of the system obtained. (MSE)

Publications managers can control production costs, schedule jobs, and maintain correspondence, records, and inventory in more detail and in less time by using microcomputers. Four steps to set up a system are identified: define data, standardize data, create datafile, and maintain datafile. (MLW)

Independent schools should consider installing computerized records management and word processing in development offices for efficiency, cost containment, better service, targeted solicitations, and information availability for decision making. However, an understanding of what can and cannot be accomplished is essential in deciding on computer…

A nine-point plan is given for opinion research for college marketing: obtain administration commitment; determine specific research needs; define college goals measurably; establish a recruitment committee; identify vital publics; focus research on them; develop questionnaires; determine research mechanism; and assign responsibility and…

To implement a computer software system successfully, a college development officer must learn all about it, control its development rather than let computer center staff take control, define the system needs and elements, study software contracts carefully before signing, reorganize the office to accommodate computing needs, and make necessary…