Presents a taxonomy of formal features of television and examines ways in which these features are used in current productions for children. Coding categories for formal features include action, pace, visual events, and auditory features. Concludes that commercial producers stress formal features as much or more than content. (PD)

Compliments are not only common daily discourse, but they are also used in companies, government agencies, and universities as written recommendations to determine hiring and promotion decisions. This report analyzes compliments as to structure, form, and content; replies they evoke; characteristics of compliment givers and receivers; and manner…

Develops a typology of corporate advocacy advertising and examines why corporations have begun to present their political perspective directly to mass audiences. Categorizes corporate advocacy ads as public interest, participation, patriotic, free enterprise, controversy, equal time, image, informative, advertorial, and recruitment. (PD)