This paper uses descriptive analyses of data from the Integrated Postsecondary Education Data System to examine the status of Blacks among faculty and administrators at public higher education institutions in the South, where "status" is defined as representation in employment relative to representation among bachelor's degree…

A marketing management paradigm for academe is discussed along with aspects of the pricing policy process. The two most important factors affecting the college choice process are shown to be college quality and price-related considerations. Implications for marketing are discussed. (Author/LBH)