This paper challenges the reductive notion of children as "efferent" readers who learn to decode written language in order to "take away" knowledge. This anachronistic idea has become entrenched in current UK curriculum and education policy. However, it is well established that decoding letters and sounds is only one aspect of…

This article shows how universities represent themselves through the use of language on their institutional websites. Specifically, it compares and contrasts how a long established university, the University of Melbourne and a young university, Macquarie University construct their institutional identities and build up a relationship with potential…

Presents materials in the ERIC database on concrete poetry--poetry that juxtaposes the words with the physical dimensions of the text on the page. (SRT)

Reports on an investigation of whether or not persuasive writers actually can engineer a match between their stylistic and organizational intentions and their readers' perceptions of those elements of a text. Finds that a consistent writer/reader perceptual match can be achieved. (MS)