Urged on by a young generation of reform-minded professionals, museums in the United States adopted the premises and practices of consumer culture in the early twentieth century. This article argues that this turn towards consumer culture resulted from a new institutional commitment to public education and a radical re-conception of visual…

Discusses the value and use of images as information. Topics include the information in images versus text; a taxonomy of image types; resources related to images; and the use of images in architecture, engineering, advertising, and competitive intelligence. (LRW)

The potential instructional uses of three kinds of French signs are outlined, focusing on the signs' function as pointers. The signs include road signs that give directions, public interdiction and instruction signs, and advertising used in public places. Illustrations and sample exercises are included. (MSE)

Describes study of undergraduates that was conducted to investigate the effect of quality and clarity of the photographic image on the recall of photographic content. The stylistic elements of photography are discussed; the subjects' information gathering modality is considered (i.e., whether visual, aural, or both); and results are analyzed. (9…

Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)