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Signaling 'Student-Oriented' Job Opportunities Enhances Job Attractiveness in Work-Integrated Learning Programs
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Drewery, David W.; Pretti, T. Judene; Church, Dana – Higher Education Research and Development, 2022
Employers are essential partners in sustainable work-integrated learning (WIL) programs. They aim to recruit talented students, and they create recruitment messages (e.g., job advertisements) to achieve this goal. Signaling theory suggests that aligning recruitment messages with WIL students' interests will enhance job attractiveness. This study…
Descriptors: Cooperative Education, Work Experience Programs, Employment Opportunities, Occupational Information
Signalling New Opportunities? An Analysis of UK Job Adverts for Degree Apprenticeships
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Fabian, Khristin; Taylor-Smith, Ella; Smith, Sally; Bratton, Andrew – Higher Education, Skills and Work-based Learning, 2023
Purpose: The purpose of this study is to gain insight into the degree apprenticeship labour market and employers' strategies for apprenticeship recruitment using job advertisement data. Specifically, this study identifies the skills, attributes, experience and qualifications that employers look for in IT apprentices. The study also identifies the…
Descriptors: Foreign Countries, Advertising, Occupational Information, Content Analysis
Public Service Advertising to Promote Cooperative Education.
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Brown, Sylvia J.; And Others – Journal of Chemical Education, 1986
Describes an advertising campaign designed to create awareness of cooperative education in students, parents, and business people who can sponsor co-op jobs. Discusses benefits to students, employers, and society. (JM)
Descriptors: Advertising, Chemistry, College Science, Cooperative Education