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Lowry, Dennis T. – Journalism Quarterly, 1981
Reports that prime time network television programing has more than three drinking incidents per hour, with hard liquor the drink of choice. (FL)
Descriptors: Alcoholic Beverages, Behavior Patterns, Drinking, Programing (Broadcast)

Signorielli, Nancy – Journal of Communication, 1986
Indicates that prime-time television presents a remarkably consistent portrayal of the world across program genres and that it offers few scheduling alternatives to avoiding violence-laden adventure programs. Finds that the average viewer has little opportunity to exercise any kind of choice in viewing. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Programing (Broadcast), Television Research

Kubey, Robert W. – Journal of Communication, 1986
Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Psychological Patterns, Surveys

Barwise, T. P.; And Others – Journal of Communication, 1982
Data analysis from television-viewing surveys suggests that people are not "glued to the box." Rather, the level of repeat-viewing of television--about 60 percent--suggests that television fills the gap between other activities and that the reason people watch television is that they have "so much time to kill." (PD)
Descriptors: Activities, Audiences, Behavior Patterns, Leisure Time

Rubin, Alan M.; Perse, Elizabeth M. – Communication Research: An International Quarterly, 1987
Indicates that (1) affinity, selectivity, and involvement predicted intentionality; (2) pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; (3) pass time motives and reduced affinity predicted distractions; (4) information and nonentertainment motives, perceived realism, and intentionality predicted…
Descriptors: Audience Analysis, Behavior Patterns, Mass Media Effects, News Reporting

Brody, Gene H.; And Others – Family Relations, 1980
Assessed how family interaction patterns are influenced by television viewing. Results revealed that children oriented toward their parents less, talked less, and were less active and that fathers oriented toward their children and spouses less, talked less and made fewer positive facial expressions during television-viewing than during family…
Descriptors: Behavior Patterns, Family (Sociological Unit), Family Relationship, Interaction

Schmitt, Kelly L.; Woolf, Kimberly Duyck; Anderson, Daniel R. – Journal of Communication, 2003
Reveals that 46% of the time with television was spent in some activity instead of or in addition to looking at the TV. Notes that social interaction was the most common nonviewing activity for all viewers, followed by playing and eating for children and reading for adults. Considers how nonviewing behaviors occurred most often during programming…
Descriptors: Behavior Patterns, Family Environment, Higher Education, Interpersonal Relationship

Rouner, Donna – Critical Studies in Mass Communication, 1987
Briefly summarizes the research on television-viewing behavior relevant to news watching. Suggests ways in which research can be conducted to learn more about these habits as well as about active information processing. (JD)
Descriptors: Behavior Patterns, Cognitive Processes, Information Processing, Information Sources

Jhally, Sut; Livant, Bill – Journal of Communication, 1986
Explores the argument that television exemplifies the production and reflection of surplus value and that watching, as an activity, reflects the organization of human labor in the economy as a whole. Develops the basis for a materialist theory of the advertising-supported media industries in advanced industrial societies. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Economic Factors, Marxian Analysis

Wurtzel, Alan – ETC: A Review of General Semantics, 1977
Summarizes the major research findings on the relationship between television violence and aggressive behavior; concludes that, while there is no definitive proof that such a relationship exists, the evidence points strongly in that direction. (GT)
Descriptors: Adults, Aggression, Behavior Patterns, Behavioral Science Research

Potts, Richard; And Others – Journal of Experimental Child Psychology, 1986
Reports on an experiment that examined the independent effects of television content (violence) and television formal features (action) on preschool boys' attention to programs and their postviewing social behavior. Shows rapid character action facilitated visual attention to the programs and that television action level had no systematic effects…
Descriptors: Aggression, Attention Span, Behavior Patterns, Males
Pezdek, Kathy – Television and Families, 1985
Three myths about the cognitive processing of television and its effects on children and adults--television is a passive medium, viewing decreases creativity, and viewing is an addictive behavior--are discussed and compared with relevant research findings. (MBR)
Descriptors: Adults, Behavior Patterns, Children, Creativity

Comstock, George; Cobbey, Robin E. – Journal of Communication, 1979
Discusses four propositions about television viewing by children of ethnic minorities. Presents several unaddressed issues and priorities for future research. (JMF)
Descriptors: Behavior Patterns, Behavioral Science Research, Children, Ethnic Status

Weimann, Gabriel – Journal of Broadcasting & Electronic Media, 1996
The effects of a rapid change in media environment are examined through the introduction of a multichannel cable television system in Israel. Findings highlight changes on the behavioral, cognitive, and affective dimensions. Changes occurred in reallocation of leisure time, social characteristics of viewing, viewing patterns, and content…
Descriptors: Audience Response, Behavior Change, Behavior Patterns, Cable Television

Rubin, Alan M. – Journal of Broadcasting, 1982
Summarizes past and present television and aging research, identifies several methodological concerns or problems of this research, and considers future directions for mass communication and aging investigations. Television portrayals of the elderly, television viewing behaviors, and the role of television are among the research areas discussed.…
Descriptors: Behavior Patterns, Literature Reviews, Mass Media, Older Adults
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