As commerce associated reviews grow in popularity, social media posters, reviewees, and hosting services should be aware of the legal responsibilities associated with such posts. In this teaching case, the authors describe a recent lawsuit brought against a TripAdvisor.com reviewer, providing an opportunity for classroom discussion of these…

As new market-based approaches to addressing pressing social issues and the Sustainable Development Goals are tested and assessed, the range of actors along the capital chain--investors, enterprises, intermediaries, networks, and others--are all seeking clearer and better answers to understanding the nature of the social impact generated by these…

Marketing and advertising educators are striving to better prepare students to meet the demands of the rapidly changing, data-driven, knowledge-based world. Employers seek graduates who have analytical and creative knowledge and skills and experiences beyond typical classroom learning. Most educators agree that it is critical to reduce the gap…

Three business evaluation practitioners, representing the continuum from internal to external evaluation, respond to questions posed by three evaluation professors. The questions concern: the evaluator's role; evaluation methods; objectivity; and ensuring the evaluation's quality. The greatest difference between internal and external evaluators…

This paper presents a case study which illustrates the author's experience as a sole proprietor taking on the collegial roles of both learning partner and coach, using an evaluation capacity-building strategy she called an evaluation learning circle (ELC). Facilitating the ELC was one of a variety of tasks she conducted as part of a multiyear…