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Aimei Yang – Journalism and Mass Communication Educator, 2025
At the forefront of industries profoundly influenced by artificial intelligence (AI), public relations (PRs) are undergoing a transformative revolution. The increasing applications of AI in PRs are driving a demand for proficient practitioners. Recognizing this, PR educational institutions must adapt by delivering tailored AI education. Despite…
Descriptors: Artificial Intelligence, Public Relations, Programming, Coding
Auger, Giselle A.; Cho, Moonhee – Journalism and Mass Communication Educator, 2016
According to scholars, there has been a move toward a more professional or occupational focus in postsecondary education, a focus that Grubb and Lazerson suggest "undermines education's moral, civic, and intellectual purposes." The purpose of this study was to evaluate the public relations curricula of U.S. universities and colleges and…
Descriptors: Comparative Analysis, Public Relations, Curriculum Research, Admission Criteria
Wolf, Katharina – Higher Education Research and Development, 2015
Industry placements are popular means to provide students with an opportunity to apply their skills, knowledge and experience in a "real world" setting. Within this context, supervisor feedback allows educators to measure students' performance beyond academic objectives, by benchmarking it against industry expectations. However, industry…
Descriptors: Industry, Experiential Learning, Supervisors, Competence
Kenix, Linda Jean – Visible Language, 2007
This research evaluates websites from 200 "non-deviant" and 200 "deviant" non-profit organizations to better understand the relationship between the type of advocacy group and the visual imagery used for self-representation. Seventeen of 21 variables measured for this study found no difference between non-deviant and deviant non-profit…
Descriptors: Nonprofit Organizations, Public Relations, Advocacy, Power Structure