The present theoretical paper presents a case for the use of narrative (i.e., fictional written text) in science education as a way of making science meaningful, relevant, and accessible to the public. Grounded in literature pointing to the value of narrative in supporting learning and the need to explore new modes of communicating science, this…

Examines the relationship between a sentence and its context by exploring the role of partial repetition in the interpretation of a text and its component sentences. Shows patterns in the lexico-semantic interactions in a text, and shows that these patterns affect the interpretation of the text's individual messages. (SR)

Presents a study in which ads in simulated telephone directory pages were highlighted in red, green, and blue colors. States that the pages were presented to subjects in order to be recalled and recognized among other ads. Finds that red and green highlighting increases recallability and recognizability whereas blue decreases it. (PA)

Presents two studies in which several genre conventions were tested on professional readers to verify the usefulness of applying genre conventions to business proposals. Indicates that applying genre conventions to document structure improved the readers' selection of information. Reveals that readers disapproved of persuasive style shifts, while…

Uses a think-aloud protocol to investigate how a professional actor analyzes a script to discern the plans his assigned character is following. Shows that the actor attends not only to the meaning but also to such elements of the text as structure, punctuation, and linguistic devices to determine the character's internal states and specific…

Advances two processes describing the relationship between message behaviors and narrative comprehension that differ in the likelihood that specific interpretations will be drawn given the presence of message cues. Finds that, in general, cues biased young children toward drawing a particular representation but that fifth graders delayed choosing…

Textual analysis is an umbrella term used to introduce undergraduate students to a variety of methods for describing and interpreting messages contained in texts. A common goal of a number of textual analysis methods, including the analysis of qualitative interviews, social text analysis, discourse analysis, and conversation analysis, is to…

Compares American and French business correspondence with regard to format, organization, tone, and style. Argues that many of the differences result from cultural and value differences, French letters tending to be more formal and formatted differently. (RAE)

Describes a recursive transition network model that analyzes and represents a story as a causal network of categorized clauses and labeled relations. Reports on two experiments using procedural criteria to identify inferences and the assumptions that inferences operate over distances in the text and are transitive, resulting in a network…

Investigates the role that ethos takes in the scientific papers of American glacial geologists. Analyzes the rhetorical strategies of five articles spanning the time period from 1839-1988. Discovers a coherent evolution of rhetorical strategies over this time period. (HB)

Describes the differences in organization between print and electronic documents, methods of providing structure in hypertext, and their implications for technical communicators, designers, and instructors. Notes that web designers may need to consider rhetorical issues differently when creating hypertext documents than they would when composing…

Focuses on diagrams giving overviews of complex technical information as facilitators for adult subjects using computers to learn about the business activities of a fictitious family. Finds that features of the author's control over the reader's encounter with the diagram influences whether readers will interrupt their reading to study the…

Explores the relationship between linguistic and conceptual structuring of narratives, focusing on linguistic devices used by German and U.S. narrators to identify transitions in text structure. Identifies and outlines two types of narrative orientation: differentiating events and integrating events. (SR)

Discusses the typical form and content of 40 theoretical scientific papers chosen from the most-cited papers in the "Science Citation Index." Demonstrates that the form of these papers is similar to that of experimental and methods papers but that the content differs substantially. (HB)

Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully…