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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Peer reviewed
Direct linkSimona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Kelley, R. T.; Hannans, A.; Kreps, G. L.; Johnson, K. – Health Education Research, 2012
This paper describes a 16-month health education pilot program based on diffusion of innovation and social network theories. The program was implemented by volunteer community liaisons for the purposes of increasing awareness of and support for HIV vaccine research in minority populations. This theoretically driven pilot program allowed the…
Descriptors: Acquired Immunodeficiency Syndrome (AIDS), Health Education, Pilot Projects, Formative Evaluation
DiPeri, Loretta – Health Education (Washington D.C.), 1987
Health measures promoted by the Campaign for Child Survival include growth monitoring, oral rehydration therapy breastfeeding, and immunization, which together form the cornerstones of the Child Survival Strategy. (CB)
Descriptors: Breastfeeding, Child Advocacy, Child Development, Community Programs
