The scientific problem of the paper is related to the need to improve corporate marketing communication by using innovative technologies to improve consumer experience in the purchase decision process and to reduce purchase risks. The use of augmented reality is one of the innovative marketing communication technologies. So far, the impact of the…

Technological developments bring along lots of innovations. One of the innovations that have become widespread in recent years is the concept of augmented reality. In current scientific literature there are a lot of studies in literature about augmented reality which can be defined as the combination of real and virtual worlds, experienced by…

This study investigated the impact of a student-centric, output-oriented methodology based on the principles of connectivism for knowledge creation in cross-cultural studies. The task involved selection of native commercial advertisements in which students were expected to work in virtual teams and find cultural differences in their interpretation…

A reactor is an example of an immersive interactive play in which animated images are projected onto the floor. A reactor allows people to walk on images and interact with them using their feet. With reactors, people can stomp on kernels of popcorn, shoot a pool using their big toes, or wade through a shallow surf on pristine beaches. This…

In the author's experience, Colombia is among the most misunderstood Spanish-speaking countries. Most of the news about Columbia involves drug trafficking or guerilla warfare, due to the many social and political problems that face the country. It is rare that the public is informed about the culture and people of this beautiful South American…