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Direct linkHumphrey, William; Laverie, Debbie; Muñoz, Caroline – Journal of Marketing Education, 2021
Recent calls to the academy challenge marketing educators to prepare new graduates for a complex, high-stakes marketing environment driven by technology. We explore the value of utilizing readily available marketing technology (martech) learning platforms as a means to stimulate preparedness for new careers or career advancement. Specifically, we…
Descriptors: Credentials, Computer Software, Marketing, Business Administration Education
Tholen, Gerbrand – British Journal of Sociology of Education, 2020
An ongoing debate is centred around the question of how we can understand the value of university credentials in accessing jobs. We know that occupations are strong determinants of which skills, knowledge and abilities are utilised in work but we do not know enough of how occupational contexts shape what university degrees represent to employers…
Descriptors: Skilled Occupations, Higher Education, Credentials, Employment Opportunities
Ayers, David F. – Community College Review, 2015
Objective: To examine the discursive strategies deployed by community colleges to sustain legitimacy in an evolving and contradictory institutional environment. Method: Using corpus linguistics software, I compared 1,009 mission statements from 2012-2013 with a reference corpus of 427 mission statements from 2004. Results: Keywords analysis,…
Descriptors: Community Colleges, Institutional Mission, Position Papers, Comparative Analysis
