Marketing is often used to correct misperceptions and better align them with reality. Ironically, the discipline of marketing itself currently faces a misalignment between negative public perceptions of the field and the reality of marketing's vital role as a business function. The question this study addresses is: does this misalignment carry…

Previous studies have demonstrated that university students hold several paranormal beliefs and that paranormal beliefs can be best explained with core knowledge confusions. The aim of this study was to explore to what extent university students confuse the core ontological attributes of lifeless material objects (e.g. a house, a stone), living…