This study reports an investigative study with 55 English-major participants in a Chinese university about using simulation in business English correspondence teaching. The study found that participants had strong needs in practical skills development and learning business English correspondence writing. The simulation approach was perceived to be…

The development of business English (BE) program cannot separate from that of its closely-related discipline. However, little is known about business English disciplinary development from the angle of postgraduate education in China. Through questionnaires and interviews on 64 postgraduate students of Guangdong University of Foreign Studies…

The pressing need to bridge the gap between workplace communicative needs and curriculum development of business English courses has been documented in the literature. Through a questionnaire survey of 215 working adults, this study examines (a) the spoken and written needs of professionals in the local Hong Kong workplace, (b) the challenges they…

Business English education concern is of great significance. Business English for International Trade in Guangdong University of Foreign Studies (GDUFS) is widely acclaimed, and it is also a popular major. GDUFS has adopted the slogan "Learn from East and West, moral integrity and direct behavior". It is a famous cradle of learning,…

This paper first reviews the developmental history and status quo of Business English Program in China. Then based on the theory of needs analysis, it researches on 226 questionnaires from Business English Program students from Guangdong University of Foreign Studies to investigate the problems encountered and current situation of Business English…

A survey of 194 business graduates (39 percent response) identified the essential content for a basic course in business communication: listening, career planning, business English, and fundamentals of communication. Teachers should ensure that business education courses address these topics, and additional research should ensure that content…

Describes a cooperative program involving the English and business communication faculty at a community college that was designed to improve the writing skills of nontraditional students. Includes a questionnaire used to gather suggestions for appropriate business writing assignments and approaches that might be used in all writing classes. (FL)

Reflects on the teaching of English at Shanghai Institute of Foreign Trade, which is part of the ongoing educational reform in the People's Republic of China. States that cultural exchange is necessary in order to maintain an effective program. (RAE)

Addresses issues that have arisen in planning for short-term language teaching projects involving business English as a Second Language. The issues discussed include the expectations of client groups, conflicting instructional paradigms, theoretical notions supporting the approach taken in the program and how program and curriculum development can…

Discusses the guidelines adopted in writing a 1980 English language textbook designed for business professionals and following the functional principles. Emphasizes the communicative skills approach implemented through situations and activities relevant to the business world, and describes the receptive and productive skills exercises provided in…

This series of eight articles examines cooperative curriculum planning by secondary education teachers and school librarians. The discussion provides examples of assignments that employ library resources and suggestions for working with teachers to develop new curriculum units, as well as the use of workshops to acquaint teachers with the…