This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

New technologies have completely altered the ways that citizens can access data. Indeed, emerging online data sources give citizens access to an enormous amount of numerical information that provides new sorts of evidence used to influence public opinion. In this new environment, two trends have had a significant impact on our increasingly…

We discuss the learning goals, content, and delivery of a University of Plymouth intensive module delivered over four weeks entitled MATH1608PP Understanding Big Data from Social Networks, aimed at introducing students to a broad range of techniques used in modern Data Science. This module made use of R, accessed through RStudio, and some popular…

The aim of this study is determining academic self-efficacy beliefs of students pursuing graduate study and revealing their needs and shortcomings from the graduate education. Case study method was used and data were collected by a form developed by the researchers from 92 students receiving masters and Ph.D.'s in different programs. As a result…

This study investigated the longitudinal trends of e-learning research using text mining techniques. Six hundred and eighty-nine (689) refereed journal articles and proceedings were retrieved from the Science Citation Index/Social Science Citation Index database in the period from 2000 to 2008. All e-learning publications were grouped into two…

This study reports findings from an analysis of employment allegations and resolutions maintained in the U.S. Equal Employment Opportunity Commission (EEOC) database. Spanning the years 1992 to 2005, the data were aggregated for individuals with psychiatric disabilities and individuals with a variety of physical, sensory, and neurological…

This article offers new directions in measuring racial isolation in schools. The most widely used measurement approach is to examine the mean on the distribution of school percentage non-White across non-White students (the isolation rate) or the percentage of non-White students in schools with large shares of non-Whites (e.g., 90% or more) at a…

Provides information regarding the National Educational Longitudinal Study database that was used for many of the studies in this volume. Provides relevant background and instructions so that others may use this resource from the National Center for Education Statistics. (Author/EV)

Presents 10 questions that development officers should be able to answer from their database and the powerful implications this data mining has for both annual and major giving programs. Discusses development officers' increasing need for in-house expertise in data analysis. (EV)

We use a rich administrative dataset from North Carolina to explore questions related to the relationship between teacher characteristics and credentials on the one hand and student achievement on the other. Though the basic questions underlying this research are not new--and, indeed, have been explored in many papers over the years within the…

Discusses structural components of databases that require data-mining algorithms and describes the SUBDUE system that is designed to discover knowledge in structural databases. Analyses the ability of SUBDUE to scale to large databases and describes parallel and distributed implementations to investigate methods for improving the scalability of…

The Education Commission of the States conducted interviews in six school districts in five different states (California, Colorado, Iowa, Maryland, and Texas) to understand how districts can use data most effectively. These districts had used data to dramatically improve student achievement. Districts that make wise use of data have strong…

School leaders are developing a "just-in-time" approach to research and data analysis to help inform and shape their decisions. Careful analysis of data can reveal patterns that can be improved. The key is to focus districts' research and analysis on the issues that will make the biggest difference in terms of student, teacher, and…

Considers what computers contribute to the work of historians, and of history teachers, that is specific to the nature of computers and cannot be accomplished by other tools available to historians today. Suggests that simulation games and databases be used to reduce the historian's unspoken biases when examining the conditions of historical…

Database Tomography (DT) is a textual database-analysis system consisting of algorithms for extracting multiword phrase frequencies and proximities from a large textual database, to augment interpretative capabilities of the expert human analyst. Describes use of the DT process, supplemented by literature bibliometric analyses, to derive technical…