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Teaching User-Centered Design in New Product Marketing
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Love, Edwin; Stone, Donn E.; Wilton, Taine – Marketing Education Review, 2011
Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…
Descriptors: Marketing, Workshops, Design, Usability
Recent Experience of the Application of a Commercial Data Base Management System (ADABAS) to a Scientific Data Bank (ECDIN).
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And Others; Town, William G. – Information Processing and Management, 1980
Discusses the problems encountered and solutions adopted in application of the ADABAS database management system to the ECDIN (Environmental Chemicals Data and Information Network) data bank. SIMAS, the pilot system, and ADABAS are compared, and ECDIN ADABAS design features are described. Appendices provide additional facts about ADABAS and SIMAS.…
Descriptors: Databases, Design, Development, Environmental Influences
The LaserVision Standard: ODC Begins the Teaching Trail.
Magel, Mark – Optical Information Systems, 1986
Presents a historical perspective of videodisc technology and technical examination of Optical Disc Corporation's (ODC) LaserVision system, an audio/video communication system which stores composite signals on videodisc. Also discussed are premastering, mastering, and replication steps in videodisc production; videodisc player design and…
Descriptors: Design, Flow Charts, History, Information Storage
Principles, Procedures and Rules in an Expert System for Information Retrieval.
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Shoval, Peretz – Information Processing and Management, 1985
Describes an expert system which provides users who have information needs with terms to express search queries; introduces principles on which the system's behavior is based; describes the system's main procedures and decision rules; presents an example of system use; and outlines possible improvements in system search and evaluation procedures.…
Descriptors: Artificial Intelligence, Design, Flow Charts, Information Retrieval
When the Audience Becomes the Producer: A Model for Participatory Media Design.
Gayeski, Diane – Educational Technology, 1981
Presented a model constructed to enable a designer to logically and systematically develop and produce instructional materials which reflect the constituency's needs, interests, and environments. Four references are listed. (FM)
Descriptors: Audience Participation, Bibliographies, Design, Educational Media
MicroUse: The Database on Microcomputer Applications in Libraries and Information Centers.
Chen, Ching-chih; Wang, Xiaochu – Microcomputers for Information Management: An International Journal for Library and Information Services, 1984
Describes MicroUse, a microcomputer-based database on microcomputer applications in libraries and information centers which was developed using relational database manager dBASE II. The description includes its system configuration, software utilized, the in-house-developed dBASE programs, multifile structure, basic functions, MicroUse records,…
Descriptors: Computer Software, Databases, Design, Flow Charts
Peer-Tutoring and Class Review by Microcomputer.
Brown, Jane; Wallace, John – Collegiate Microcomputer, 1984
Describes "Bulletin Board" software program, which permits individuals or student groups to write, read, and/or evaluate student and instructor-generated multiple-choice and essay questions and to write and read news items. The program thus engages students more deeply in active learning, assessing course material, and providing peer…
Descriptors: Computer Assisted Instruction, Computer Software, Design, Evaluative Thinking