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Humphrey, William, Jr.; Laverie, Debbie; Shields, Alison – Journal of Marketing Education, 2021
We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the…
Descriptors: Marketing, Synchronous Communication, Academic Achievement, Comparative Analysis
Pavlin, Samo; Svetlicic, Marjan – Hacettepe University Journal of Education, 2012
This paper studies the relationship between competitiveness and higher education systems in Europe. It explores whether more competitive countries have developed more labour-market-oriented systems of higher education (HE) that thereby give their graduates greater short term employability potential. Based on and a large-scale survey among 45.000…
Descriptors: Higher Education, Foreign Countries, Employment Potential, Competition
Ding, Huiling; Ding, Xin – Business Communication Quarterly, 2013
This article proposes the use of a four-component multimodal employment project that offers students a 360-degree understanding of the rhetorical situations surrounding job searches. More specifically, we argue for the use of the four deliverables of written resumes and cover letters, mock oral onsite interview, video resume analysis, and peer…
Descriptors: Rhetorical Criticism, Job Application, Job Analysis, Job Search Methods
Addams, Lon; Woodbury, Denise – American Journal of Business Education, 2009
Business educators understand the value of improving students' written and oral communication skills. However, too often assignments used to develop these important skills are taught in isolation. The purpose of this article is to enhance a student's written and oral skills by integrating all aspects of the job search written documents and…
Descriptors: Integrated Activities, Job Search Methods, Communication Skills, Business Communication

Perlman, Baron; And Others – Teaching of Psychology, 1996
Examines cover letters, curricula vitae, and teaching statements of 82 doctoral candidates and 74 Ph.D. applicants for an assistant professor position. Discovers that all of the applicants presented very little teaching information. Discusses reasons for this and offers recommendations for correcting the problem. (MJP)
Descriptors: Educational Practices, Employment Interviews, Employment Qualifications, Faculty
Jurmo, Paul – Literacy Harvest, 2002
Most of the job losses that occurred in New York City after the terrorist attacks on the World Trade Center occurred in low-wage jobs held by lower-skilled workers. Many of those affected faced multiple obstacles limiting their employment prospects, including limited literacy and English language skills and a lack of "connections" to…
Descriptors: Adult Education, Adult Learning, Adult Programs, Curriculum Development