As libraries respond to new teaching and research practices in the twenty-first century, it is important to consider how to advertise library services. Users are often surprised to learn about the varied expertise of library staff and the many services the staff provides. To investigate this issue, the author designed a study to identify a more…

Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types…

School librarians throughout the country struggle to determine how to enact meaningful change that will strengthen their programs. They seek ways to increase collaboration with classroom teachers, to prepare their collections to meet the needs of the new Common Core State Standards, and to offer highly effective programs that prepare students to…

When staff at the Wisconsin State Law Library began compiling a wish list for a new website, the topic of a new domain name came up almost immediately. Their old website was located at http://wsll.state.wi.us. Spelling that relatively complex domain over the phone day after day provided the impetus to explore other options. Whatever domain name…

The explosion of technology and information has resulted in major changes in education in the twenty-first century. School librarians have a vital role to play in efforts to ensure that students are equipped with the skills and knowledge they need to succeed and participate in the digital society of the twenty-first century. This role presents an…

In October 2009, California Digital Library (CDL), where the author serves as manager of strategic and project planning, jumped into the world of social networking by joining Twitter. From Twitter, the CDL staff publish the content of their monthly newsletter, "CDLINFO News," and also additional content created by CDL programs and…

New teachers are eager to begin their careers with the information learned from their teacher preparation programs. Too many times, the classroom library is a second thought to the establishment of classroom rules and the implementation of curriculum. Rather than an instructional tool for literacy and classroom community, the library can become a…

In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…

A first-time project manager on a $4 million library addition and renovation project by the Homewood (Alabama) Public Library shares her experiences. Sidebars provide tips for new library project managers; description of construction administration documents; effective phrases to use with the contractor; and the top 10 lies told to a library…

Libraries and catalogers face choices in the treatment of the growing collections of electronic journals. Policies issued by CONSER and the Library of Congress allow libraries to edit existing print records to accommodate information pertaining to the electronic versions (single record option) or to create new records for them. The discussion…

Describes the Danville Public Library's (Illinois) planning and implementation of a groundbreaking ceremony and provides guidelines for the process. Highlights include early planning, the planning staff, publicity, videotaping, selecting a convenient time, decorations, invitations, knowing individual responsibilities, commemorative items, and a…

Discusses the creation of library computer information systems and shows the four phases incorporated by successful projects. Highlights include phase I: demonstrating a need for a new system; phase II: the development environment; phase III: guidelines to ensure the system will be useful; and phase IV: implementation and acceptance of the new…

Presents the second part of a discussion on "Information Power," a new guide for program development that demonstrates the evolution of the library profession. Describes resources for leadership and development in libraries and education. Highlights include cooperative planning, leadership qualities, flexibility in educational reform,…

Considers the challenge of leading a research library that is between directors. Discusses issues involved in the transitional period of "acting" directorship. Outlines recommendations for acting directors: seek advice; negotiate well in the beginning; consider the staff; state an objective; build consensus; and consider cautiously the candidacy…

Defines cultural sensitivity and discusses the need for librarians to be culturally sensitive to ensure that libraries are instrumental in staff and patron success. Highlights include a presentation of culturally sensitive learning programs and guidelines; an examination of related issues and trends occurring at the University of Arizona Library.…