The author reviews "Symbolic Transformation: The Mind in Movement Through Culture and Society," an important first book in a new series that aimed at understanding the myriad ways "social representation processes operate in one's everyday feeling, thinking and acting." The book consists of a series of chapters brought together to develop a rich…

Maintains that the study of signs is divided between those scholars who use the Saussurian binary sign (semiology) and those who prefer the Peirce tripartite sign (semiotics). Concludes that neither the Saussurian nor Peircian analysis methods can produce a semiotic interpretation based on a hierarchy of the text's various components. (CFR)