Many scholars compared various item discrimination indices in real or simulated data. Item discrimination indices, such as item-total correlation, item-rest correlation, and IRT item discrimination parameter, provide information about individual differences among all participants. However, there are tests that aim to select a very limited number…

Asynchronous assessment, which includes quizzes or exams online or outside class, offers marketing educators an opportunity to make more efficient use of class time and to enhance students' learning experiences by giving them more flexibility and choice in their assessment environment. In this paper, we examine the performance difference between…

It is argued that the tendency to omit items is a deviant response characteristic. Three studies using a self-actualization measure are outlined. Persons who omitted items did so because of fatigue, confusion with some items, unpreparedness to disclose information, and/or because they may not trust the researcher with certain information.…