Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18-34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and…

Children and adolescents are exposed to a huge variety of communication channels. In this study, we examined the relationship between medium preference and content consumed, and the factors of preference by Israeli children and adolescents, with reference to socio-demographic characteristics. This is a quantitative, mixed-method study with a…

Learning once deemed as a face-to-face/classroom activity has been revolutionized by the advent of new information and communication technologies (ICTs). These technologies are used for the new modes of education such as distance education, virtual learning, e-learning and online learning.This study examines that whether children's exposure to…

There are two important dimensions to successful second language learning: what goes on inside the classroom and what goes on outside of the classroom. While language teaching has always been seen as a preparation for out-of-class uses of language, much of the focus in language teaching in the past has typically been on classroom-based language…

In the fall of 2005, the Orange County Library System (OCLS), located in the Orlando metropolitan area of Florida, launched a mission to explore podcasting. This article, written in the form of a "captain's log," prepares the reader for their own journey into the universe of successfully launching podcasts and a vodcast (video podcast).…