To determine how to mail information to prospective students identified through the College Board's Student Search Service, Xavier University researched three hypotheses: August and December are good mailing times; the easier it is for students to respond, the higher the response rate; the easier it is to respond, the lower the final enrollment…

The assessment literature frequently ignores the quandary of the department resistant to assessment in its discussion of implementing departmental plans and instead focuses on idealized implementation processes. The approach articulated in this article builds on the assessment literature, generating the hypothesis that a grassroots approach to…