Purpose: Digital platforms and apps utilize a range of engaging features, structural guidance and algorithms to create and sustain immersive experiences. While immersion is crucial for captivation, initial adoption and early app use, limited research has explored its role in post-adoption behavior and habit formation. This study investigates these…

Background: ChatGPT, as a cutting-edge technology in education, is set to significantly transform the educational landscape, raising concerns about technological ethics and educational equity. Existing studies have not fully explored learners' intentions to adopt artificial intelligence generated content (AIGC) technology, highlighting the need…

Libraries can play a role in navigating the Artificial Intelligence (AI) era by integrating these tools into information literacy (IL) programs. To implement generative AI tools like ChatGPT effectively, it is important to understand the attitudes of library professionals involved in IL instruction toward this tool and their intention to use it…

With the rapid development of information technology, telecommunication network fraud poses a serious threat to college students. Urgent action is needed to enhance their awareness of fraud prevention through effective educational methods. This study constructed a behavioral willingness model to use an anti-fraud educational game among university…

As technology rapidly evolves, generative AI tools are increasingly integrated across various fields, including education. ChatGPT, a well-known language model developed by OpenAI, has gained significant importance in educational settings. This study employed a quantitative, cross-sectional survey design and employed the Unified Theory of…

Purpose: This study investigates the significant determinants that lead different work-field employees to develop intentions to enroll in educational programs that use artificial intelligence (AI). Venkatesh's (2000) technology acceptance model 3 (TAM3) is the foundation for the proposed research model in the current study, presenting a complete…

This study adapted Davis' (1989) Technology Acceptance Model (TAM) to investigate what influences students' attitudes on using Microsoft Teams (MS Teams) as a learning tool for Physical Education (PE). Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis of survey responses from 1,916 Mabalacat City College students enrolled in an…

Purpose: This study investigates how entrepreneurship education influences e-entrepreneurial intention through e-entrepreneurial self-efficacy, with generative artificial intelligence incorporation as a moderating factor. The study uses the stimulus-organism-response (SOR) framework to comprehensively understand the relationship between…

In today's educational landscape, students have access to enriched learning environments through augmented and virtual reality (AR/VR) applications. Effective digital learning depends on identifying the key factors and learner attitudes that influence engagement and task performance. We focused more on preservice teachers' intentions to use AR/VR…

Aim/Purpose: The goal of the study was to investigate whether the COVID-19 pandemic and its effects on the educational process also affected the views, attitudes, and intentions of educators regarding the use of computers and their applications both for professional and personal purposes. Background: A model was developed and tested that included…

This novel qualitative study explores the transformative potential of Virtual Reality (VR) in augmenting Computer-Based Training (CBT) for energy industry contractors. By immersing participants in four VR simulations, the study delves into the heart of how learners perceive hazardous work environments and emergency procedures in VR. The findings…

Although Generative Artificial Intelligence (GAI) has demonstrated significant potential in education, there is a lack of research on pre-service teachers' behavioral intentions toward GAI. This study is based on the UTAUT2 model and, for the first time, introduces perceived risk as a key variable to systematically investigate the factors…

Scrolling is a widely used mean to interact with visual displays, usually to move content to a certain target location on the display. Understanding how user scroll might identify potentially suboptimal use and allows to infer users' intentions. In the present study, we examined where users click on a scrollbar depending on the intended scrolling…

Aim/Purpose: The study investigated how immersive learning environments could be used to encourage student engagement and reuse intentions by integrating desktop augmented reality (AR) into the classroom among primary school students. Background: This paper addresses the potential applications of immersive technology for younger learners and…

Applying established definitions of bullying to the more recent phenomenon of cyberbullying often results in an ill-fitting definition which is contested by academics. There are particular difficulties when applying the well-documented facets of intentional harm, repetition and power imbalance to the context of online bullying. A contested…