This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

This article discusses how history, the cultural setting, and the political-ideological contexts may influence educational research in China. It seeks to demonstrate a dichotomy between official and popular discourses, and argues that there is a need for the researcher to understand and interpret the language style used in various interview…

Language choice is often studied as choices made by the state at the level of national language planning or as individual choice of language or variety in language use. There has been little research to directly connect these two aspects of language choice. This paper attempts to incorporate the two aspects and other related phenomena in a…

Native French speakers (N=56) were critical of French slang expressions spoken by French youths. A previous study found that the native speakers considered Americans' use of the same slang even less acceptable, suggesting the need for careful consideration of teaching such terms in French-language classrooms. (Author/CB)

The High School and Beyond data set, despite sample constraints, is an invaluable resource for researchers in bilingual education; it contains information from Hispanic students and parents, and from teachers and school administrators, and includes an excellent language file, useful for studying language shift and impact of bilingual education…