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| Journal Articles | 3 |
| Reports - Research | 3 |
| Reports - Evaluative | 1 |
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| Malta | 1 |
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Peer reviewedLin, Carolyn A. – Journal of the Association for Communication Administration (JACA), 1996
Examines factors that may influence future ties between television networks and their affiliate stations. Surveys by mail affiliate general managers for the three commercial networks, asking programming questions and questions about level of loyalty to the networks. Finds that organization factors appear to be more essential in network-affiliate…
Descriptors: Broadcast Television, Mail Surveys, Media Research, Organizational Climate
Peer reviewedBrentar, James E.; And Others – Communication Monographs, 1994
Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Media Research
Peer reviewedMifsud, Joseph – Journal of Educational Television, 1994
Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…
Descriptors: Adolescents, Advertising, Audience Analysis, Childrens Television
