It is predicted that hundreds of chief enrollment management officer (CEMO) positions may become available due to high turnover within the next few years, creating an opportunity for a new generation of leaders. In this causal comparative quantitative study, data was collected from 211 current CEMOs to understand the challenges and highlights of…

The Complete College Tennessee Act (CCTA) established benchmarks for increasing state college completion rates to the national average by 2025. This investigation explored responses on the High School Senior Opinion Survey to identify trends between two subpopulations for strategic enrollment management (SEM)--Latino American and African American…

In this study, we develop and implement a text messaging re-enrollment campaign to encourage former community college students to return to college. Former students are randomly assigned to one of two treatment groups that either receives information to simplify the re-enrollment process or receives both information and a one-course tuition…

This article presents research on persistence among at-risk students using network analysis following multiple linear regression (MLR). Data on a population of enrolled undergraduate students at an urban-serving university over several years (P = 35,239) is tested using multiple linear regression. Variables interacting at different dimensions of…

This article follows a small piece of one community college's SEM [strategic enrollment management] journey in using its student retention data to identify opportunities to deploy re-enrollment strategies. The re-enrollment rates of new students who did not return following their first semester served as the starting point of the investigation;…

The current study uses a sample of community colleges to explore the specific organizational practices that mediate the link between entrepreneurial orientation and performance. The study focuses on a set of practices known as strategic enrollment management and finds that a college's entrepreneurial orientation predicts its enrollment management…

Both an art and a science, enrollment projections have become a major component to effective college and university fiscal planning. With stagnant or declining state budget support for public higher education along with an increasing emphasis on revenue generation, never before has predicting the size of an entering class become more imperative.…

We study the impact of socio-economic status on enrollment and study decisions in higher education. We use a discrete choice approach to distinguish between three channels. First, students from disadvantaged backgrounds may be more sensitive to the costs of education. Second, they may have lower preferences for education. Third, they may have…

The Pittsburgh Promise is a scholarship program that provides $5,000 per year toward college tuition for public high school graduates in Pittsburgh, Pennsylvania who earned a 2.5 GPA and a 90% attendance record. This study used a difference-in-difference design to assess whether the introduction of the Promise scholarship program directly…

An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those who have not taken online classes. An online…

This study identified the drivers of student participation in the academic programmes of a South African university department. First, it explored the determinants of student enrolment and retention from earlier research and literature. Second, it discussed the utility of Q methodology in the identification of subjective perception. Finally, it…

Research has found that approximately one-third of undergraduates transfer from one college to another and that transferring is becoming increasingly common. In this study, the authors focus on the transfer credit process, researching how academic credit is evaluated and when in the enrollment process students receive a degree-specific transfer…

The increasing competition for graduate students among business schools has resulted in a greater emphasis on graduate business student retention. In an effort to address this issue, the current article uses survival analysis, decision trees and TreeNet® to identify factors that can be used to identify students who are at risk of dropping out of a…

Empirical studies exploring the impact of student aid on postsecondary enrollment often stop short of the specific examination of institutional tuition discounting. This research uses separate empirical ordinary least squares (OLS) regression models to examine three questions using public choice theory, positing that enrollment decisions may be…

Admissions committee members often speak of "it" as an important consideration during the admissions process; however, empirical evidence documenting the efficacy of "it" as a basis for admission is scarce. The purpose of this research was to test the validity of student-institution it as a significant predictor of college success--specifically,…