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Lam, Chris; Hannah, Mark A. – Business and Professional Communication Quarterly, 2016
This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…
Descriptors: Audience Analysis, Integrated Activities, Class Activities, Transcripts (Written Records)
Castolo, Carmencita L. – Journal on School Educational Technology, 2016
Tutorial is one of the student support services often provided by open and distance teaching institutions. These are regularly scheduled meetings between a tutor and his/here students which may include individual consultation sessions, either face-to-face or through telephone; a more formal "lecture format;" optimal participation in…
Descriptors: Questionnaires, Interviews, Foreign Countries, Open Universities